According to Walker Consulting, by 2020, customer experience will overtake price and product as the key brand differentiator and value driver. Conversion rates will be tied to customized experiences that reflect buyers’ behaviors and preferences. Both business buyers and consumers expect highly personalized experiences and want them to be seamless as they switch between formats […]
About Kevin Nichols
This author has yet to write their bio.Meanwhile lets just say that we are proud Kevin Nichols contributed a whooping 3 entries.
Entries by Kevin Nichols
Explores the importance of aligning your people to the common priority of supporting the creation and rollout of an omnichannel customer experience.
This blog post focuses on hitting the correct rhythm, so an organization can maintain and evolve an effective content strategy. Here we examine the resources necessary to support ongoing omnichannel efforts and what you need to drive towards success.