Latest Posts & News
How to Plan for a Taxonomy Project
On this free recorded Content Wrangler event, Rebecca Schneider shows you what taxonomies are, why you need them, and the steps required to properly plan, implement, and measure the impact of taxonomy efforts.
Matt Geraghty Film, Music, Content ATC Podcast
In this All Things Content Podcast, Grammy Nominated Matt Geraghty discuses the intersection between art, filmmaking, music and content; and his passion for content strategy with Kevin P Nichols.
Robert Rose: Personal vs. Personalized
On this free Personalization Wrangler event with Kevin P Nichols, Robert Rose discusses the differences between traditional personalization and being personal in customer content experiences.
Our Content Philosophy
Your organization’s content is an invaluable asset. We can help you make your content successful — providing you with a competitive advantage. For us, content is any communication that is recorded — in web text copy, video, social, paper, hieroglyphics on tablets (you get the picture). A great content experience is supported by content, delivery and governance.
Content
Creating or obtaining the best content that is relevant to your users.
Delivery
Getting content to the user. Users may be at a kiosk, using a smart or feature phone, on a desktop at work. What makes sense in their context?
Governance
Keeping content organized and fresh. It’s not enough to create content once and move on to other projects. Organizations need to review and update content, create new content to support the business direction and speak to the user.
Enterprise Content Strategy, Omnichannel, Personalization
Do you face all sorts of content challenges? Do you ask yourself: How can my organization create and sustain successful content? How do I make sure content meets the needs of my customers? How can make sure that our message is consistent across my entire organization?
Do you fear that at this moment you can’t?
It’s not impossible. Let us help you.
AvenueCX possesses expertise in enterprise content strategy, personalization, performance-driven solutions and omnichannel content strategy. We can tailor a strategy and create an approach to help you accomplish your business goals and meet the needs of your consumers.
Content is expensive and solutions to support it can cost even more. Relying on a platform as the solution is never the right approach. Let us help you figure out where you need to be with your content. We can help you to elevate your content experience to its fullest so that you can evolve the relationships with your existing customers and attract new ones.