Latest Posts & News
Personalization: Planning, Part 1
Inputs and best practices for creating your personalization plan.
Personalization: Planning, Part 2
Phases of work within a personalization plan and what goes into each.
Tagging & Empathy
An exploration on incorporating empathy into your tagging strategy.
Our Content Philosophy
Your organization’s content is an invaluable asset. We can help you make your content successful — providing you with a competitive advantage. For us, content is any communication that is recorded — in web text copy, video, social, paper, hieroglyphics on tablets (you get the picture). A great content experience is supported by content, delivery and governance.
Content
Creating or obtaining the best content that is relevant to your users.
Delivery
Getting content to the user. Users may be at a kiosk, using a smart or feature phone, on a desktop at work. What makes sense in their context?
Governance
Keeping content organized and fresh. It’s not enough to create content once and move on to other projects. Organizations need to review and update content, create new content to support the business direction and speak to the user.
Enterprise Content Strategy, Omnichannel, Personalization
Do you face all sorts of content challenges? Do you ask yourself: How can my organization create and sustain successful content? How do I make sure content meets the needs of my customers? How can make sure that our message is consistent across my entire organization?
Do you fear that at this moment you can’t?
It’s not impossible. Let us help you.
AvenueCX possesses expertise in enterprise content strategy, personalization, performance-driven solutions and omnichannel content strategy. We can tailor a strategy and create an approach to help you accomplish your business goals and meet the needs of your consumers.
Content is expensive and solutions to support it can cost even more. Relying on a platform as the solution is never the right approach. Let us help you figure out where you need to be with your content. We can help you to elevate your content experience to its fullest so that you can evolve the relationships with your existing customers and attract new ones.