Stylized Image: Polaroid SX-70 land camera.

Personalization Strategy

Customers expect and reward personalization that is effective yet respects their privacy. It could be based on the customer journey, segmentation driven, or one-to-one personalization in real time through hyper-personalization. The more timely and contextually relevant the content, the better the experience. Our team has over twenty years of experience with personalization, and we can help you develop the most robust solutions.

Stylized Image: Polaroid SX-70 land camera.

The best way to stand out from the sea of digital distractions: personalized content tailored to a specific client. In fact, consumer satisfaction often hinges on quality personalization practices, which we define as contextual content targeted to a user, based on who, what, when, where, and how. Such content can increase sales margins and improve your company’s relationship with consumers.

Unlike consultants still new to this field, we have worked with personalization for decades, and have achieved a deep competence in personalization content strategy. We know how to create both B2C and B2B strategies with behavioral, recommendation-based, rules-based (such as IP or account-marketing driven rules) personalization for both authenticated and unknown users. We also understand implications for personalization related to privacy issues such as GDPR and the California Consumer Privacy Act laws.

When we conduct a personalization effort with a client, we collaborate with them to craft a personalization strategy that is realistic and appropriate for their brand and available resources. We implement those strategies for a variety of content management systems and personalization engines. This includes those found in the customer data profile market and experience marketing spaces. If your business requires personalization to help you achieve your customer experience and revenue goals, we can help you get there, improving your overall content ecosystem in the process.

Learn How Your Content Can Improve Your Customer Experience & Your Brand.

We will help you ensure that all content, regardless of channel, can prove its worth as an asset to your customers and for your business. We will guide you in the creation of a customer-focused, results-driven framework that contains realistic objectives, operational modeling, and performance monitoring. We will set you, your content, and your customers up for continual success.