Stylized Image: Stenotype machine from Ireland.

Content Migration

You plan to roll out a new platform, website, or major content solution. You have existing content migrating it to the new system is not as easy as a ‘lift and shift’. What about redundant, outdated, trivial content, or the new content required by the new user interface? We can help with the strategy, the planning, figuring out time, resources, and whatever else is necessary for the overall effort.

Stylized Image: Stenotype machine from Ireland.

We are experts at all phases of content migration including strategy, planning, and resourcing. We have overseen the strategy, design, and implementation of several content migration efforts. For instance, we recently helped a global brand migrate content as part of their multibillion-dollar acquisition of another company, which involved adding thousands of new products to a B2B website. We oversaw the migration of thousands of pages from an existing platform into a new CMS, on time and under budget. This included:

  • Identifying which content to keep, which to edit and which to sunset
  • Mapping the content for migration to the new system
  • Identifying which content migration could be automated versus which had to be manually migrated
  • Organizing their teams for the manual migration
  • Providing guidelines to plan for offshore resources
  • Helping the client set up an offshore migration team

We have conducted large-scale content re-platforming projects, from one major enterprise CMS solution to another and various other content management systems or repositories to other platforms. We can audit your existing content and craft an approach for cleaning it up, migrating and augmenting it so you put your best content forward with your new platform launch! We can work with you to ensure a successful effort from the beginning until the launch and delivery of your migration project.

Learn How Your Content Can Improve Your Customer Experience & Your Brand.

We will help you ensure that all content, regardless of channel, can prove its worth as an asset to your customers and for your business. We will guide you in the creation of a customer-focused, results-driven framework that contains realistic objectives, operational modeling, and performance monitoring. We will set you, your content, and your customers up for continual success.