About AvenueCX

Helping you advance the content experience.

Mission Statement

We help organizations control and realize the value of their content across their entire enterprise. We do this by understanding your content, advocating for realistic solutions, and evaluating those implemented solutions over time.

Our Team

Kevin Nichols

Executive Director, Experience

Experience

Content Champion. Author. Syfy Network and Bergman Movie Buff.

Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.

Rebecca Schneider

Executive Director, Content

Experience

Organizer. Librarian. Gadget Lover. Owner of many, many black shoes.

Rebecca’s twenty-year career includes involvement in content strategy, library science and knowledge management. In 2010, she formed Azzard Consulting, a content strategy services and staffing firm, based on the conviction that there are good, better and best ways to manage content. She continues and builds on that work with AvenueCX. Rebecca has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, financial services and international development. Rebecca obtained her Masters in Library Studies from the University of Wisconsin-Madison. She currently resides in the Boston metropolitan area.