About AvenueCX

Helping you advance the content experience.

Mission Statement

We help organizations control and realize the value of their content across their entire enterprise. We do this by understanding your content, advocating for realistic solutions, and evaluating those implemented solutions over time. Our Mission page provides an in depth look into our perspective on the value of content and how we work.

Our Philosophy

Strengthen content within your organization so it will contribute to your success. How do we define successful content? It’s content that helps your consumers—internal and external—make decisions. Successful content:

creates profit;
makes consumers happy; and,
builds long-term relationships with the brand.

Our Content Strategy Framework represents four key areas:

Understanding your customers or users, their needs, and how this weaves into your business goals.
Creating content that speaks to your audience, including data structures that support personalization and omnichannel.
Developing the necessary operational models to support ongoing content maintenance, development, and measurement.
Leveraging or purchasing systems that facilitate content production, content delivery, and the capture of associated metrics.

AvenueCX helps you take your content to the level where success is the standard.

Want to learn more? We have a quick one page document about AvenueCX.

Our Team

Kevin Nichols

Executive Director, Experience

Experience

Content Champion. Author. Syfy Network and Bergman Movie Buff.

Kevin is an award-winning thought leader, digital industry expert and author with more than 24 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. At AvenueCX, Kevin takes his passion about content and works with global brands to improve their overall content and customer experiences. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.

Rebecca Schneider

Executive Director, Content

Experience

Organizer. Librarian. Gadget Lover. Owner of many, many black pairs of shoes.

Rebecca’s 25 career features content strategy, library science and knowledge management. In 2010, she formed Azzard Consulting, a content strategy services and staffing firm, based on the conviction that there are good, better and best ways to manage content. After launching AvenueCX with Kevin, Rebecca continues her vision to not only create effective content strategies, but ones that show results in improving content, ROI and customer experience. She has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services. Rebecca obtained her Masters in Library Studies from the University of Wisconsin-Madison.