Rebecca’s 25 career features content strategy, library science and knowledge management. In 2010, she formed Azzard Consulting, a content strategy services and staffing firm, based on the conviction that there are good, better and best ways to manage content. After launching AvenueCX with Kevin, Rebecca continues her vision to not only create effective content strategies, but ones that show results in improving content, ROI and customer experience. She has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services. Rebecca obtained her Masters in Library Studies from the University of Wisconsin-Madison.