Rebecca’s twenty-year career includes involvement in content strategy, library science and knowledge management. In 2010, she formed Azzard Consulting, a content strategy services and staffing firm, based on the conviction that there are good, better and best ways to manage content. She continues and builds on that work with AvenueCX. Rebecca has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services. Rebecca obtained her Masters in Library Studies from the University of Wisconsin-Madison. She currently resides in the Boston metropolitan area.