During Measure & Evaluate, we look at a variety of inputs, from user research, personas, cross-channel user journeys, and segmentation models to metrics and industry insights. We look at the original benchmarks, business goals, and objectives and identify which areas of your content can be improved. We can create dashboards to reflect content performance to assist decision makers. We also review existing KPIs and targets to ensure they are realistic and achievable.
Key Deliverables and Activities
Metrics & Analytics Recommendations
(This model may be developed in the Plan or Organize phases.)
What is it? Documentation of our recommendations for KPI and analytics to allow performance measurement. A performance model also defines other inputs, such as user inputs, research, and insights, to measure your performance, and creates a method and a closed-loop model, such as quarterly performance reviews, to do so.
Why are we doing it? It provides the approach to measure the performance of your content, and to inform future content decisions and planning around data and evolving industry and audience trends.
How can it be used? As an input into your Govern plan and process, your content planning processes, and strategic planning. This model will also include dashboards so that decision makers in your organization can understand how your content is performing.