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AvenueCX Services

During an era of uncertainty and consumer cynicism, customers yearn for useful and relevant content. Most analysts agree that personalization has become the basic table stakes when meeting customer expectations. Yet many brands fail to achieve optimal results with it.

Chat-GPT and other forms of automation compound the challenges your brand faces as you try to offer relevant and effective content across the entire customer journey. Whether it’s building knowledge bases to support existing products or services or constructing an omnichannel approach to maintain a customer’s engagement with your channels, we can help you craft and deliver the best content for all your customer touchpoints.

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AvenueCX understands the contemporary content challenges your business faces. Founded by two industry veterans, our expertise can help you improve your relationships with your customers by improving the content experience you provide. Utilizing our own omnichannel strategies, we empower organizations by showing them how their content can improve their customers’ experience, as well as that of their own employees and management.

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Enterprise Content Strategy

Stand all your content up for success.

Our strategies and tactics ensure that content stays on brand, up-to-date, relevant, and customer focused. Your brand produces support content, product, and services information, and more. The volume of that content will grow and keeping it up to date gives you a competitive advantage.

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Strategy Revitalization

Assess and revise previous decisions.

You had a content or digital strategy that failed to deliver what it “promised.” Maybe you never updated the new strategy after rolling it out. Perhaps, earlier content initiatives went astray? We can turn around your content strategy and provide solid, practical, and actionable solutions that can immediately improve your customer content experience and your bottom line.

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Platform Evaluation

Implement and roll out successful content platforms.

Does your company plan to implement a content management system (CMS) or componentized content management system (CCMS)? Are you looking for a customer data platform (CDP), taxonomy management platform, document asset management (DAM) or even something touching multiple content repositories, such as a federated search tool? We can help with requirements development, solution design and vendor selection. Or, if appropriate, we can take a detailed look at your current system and recommend areas for improvement.

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Taxonomy Design

Structure and control your vocabulary with optimized taxonomies and metadata schemas.

Do your employees or consumers struggle to find the right information? Is your customer-facing product or services catalogue a mess? Are you finding it difficult to implement personalization due to a lack of a controlled vocabulary? Do you need to clean up your content structure before rolling out a generative-AI solution? We can help you create an approach to structure your content to support effective findability, omnichannel, and personalization.

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Content Migration

Migrate content from an older to newer platform with a solid strategy and sane approach.

You are launching an updated content platform. You will need your existing content assessed for readiness for the new system, and a strategy and plan to move it there. Or maybe you acquired a new business that requires integrating a whole lot of new content into your brand. Let us collaborate with you to create a measured and robust approach to migrating whatever the content is to wherever it needs to go.

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Omnichannel Strategy

Omnichannel content strategies that deliver results.

Any omnichannel approach requires the foundations of effective and relevant content, meaning that it helps a customer wherever she is in her relationship with your brand. Cross-channel customer journeys necessitate specifically tailored content for each touchpoint and each customer decision, even when there may be many decisions at each touchpoint. We craft omnichannel strategies that scale up, improve content operations such as multichannel content publishing workflows, and deliver the most effective customer content experiences.

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Speak to each of your customers directly.

Today’s customers expect personalized content experiences in both B2C and B2B interactions. You can deliver content optimized for personalization without being intrusive or violating user privacy. With that in mind, we develop roadmaps that roll out basic personalization and provide steps to lead a brand to what many are labeling as hyper-personalization, without being creepy. It takes a content strategy to create robust personalization, and the development of ongoing new content to support it.

Learn How Your Content Can Improve Your Customer Experience & Your Brand.

We will help you ensure that all content, regardless of channel, can prove its worth as an asset to your customers and for your business. We will guide you in the creation of a customer-focused, results-driven framework that contains realistic objectives, operational modeling, and performance monitoring. We will set you, your content, and your customers up for continual success.