Services

Any approach to excellent customer service reflects how advancing technology has complicated the world of business. There is no longer a single way to find or purchase a product or service, and there are multiple channels vying for consumers’ attention. For a single product, a customer now expects to be able to

• Research it using a search engine
• Go to a brick-and-mortar store and inspect the merchandise
• Order it online
• Have it delivered to their door.

Many different forms of content go into informing these customer decisions, making the creation of content and its implementation a top priority for any company today.

AvenueCX is here to help with these contemporary concerns. Founded by two industry veterans, our expertise has made a significant improvement on our clients’ relationships with their customers. Utilizing our own omnichannel strategies, we empower organizations by showing them how their content can improve their customers’ experience, as well as that of their own employees and management.

Our Services at AvenueCX

Enterprise Content Strategy: Make all your content successful.

Your company already produces large amounts of content (e.g., instructions/manuals, presentation videos, product content and more). That content isn’t going away and in fact is growing dramatically. We will help you create a set of strategies for organizing, optimizing and measuring it.

Content Strategy Revitalization: Analyze and revise previous decisions.

Having difficulty with your content strategy? Have previous content strategy initiatives gone astray? Let us help you turn around your content strategy and provide solid, practical and actionable solutions that can improve your content and your bottom line.

Content Platform Consulting: Make the best CMS (or CCMS) decision.

Is your company planning to implement a content management system (CMS)? Are you struggling with your current publishing platform? Are you looking to componentize content? Leveraging our extensive experience, we can assist with CMS requirements development, CMS solution design and vendor selection. Or, if appropriate, we can take a detailed look at your current system and recommend areas for improvement.

Content Structure Strategy: Design the best internal systems.

Do your employees or consumers struggle to find the right information? Do your systems use different terminology, making it difficult to support an omnichannel experience or even support internal business needs? Are you finding it difficult to implement personalization due to a lack of componentized content? We can help you create an approach to structure your content to effectively support findability, omnichannel and personalization.

Content Migration Strategy: Move content using a sane approach.

Have you purchased a new content platform, but still need content from the old system? Let us work with you to create a measured, yet robust approach to migrating your content to new content management system or componentized content management system.

Omnichannel Content Strategy: Create consumer-centric content solutions.

Consumers expect an omnichannel experience. Your systems and content are not yet ready to deliver this experience. Omnichannel strategy considers a user and their entire cross-channel experience with a brand from the perspective of the user. How do you take your sales, messaging and brand to the next level? How do you engage with your consumers throughout the sales journey and beyond?

Personalization: Speak to each of your consumers.

Consumer satisfaction often hinges on quality personalization practices. We define personalization as contextual content targeted to a user (based on who, what, when, where and how). Content personalized to an individual or groups of users can increase sales margins and improve your company’s relationship with consumers. We will work with you to craft a personalization strategy that is realistic and appropriate for your brand and available resources.