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Who is AvenueCX?

Simply put: We help brands enhance and improve their content experiences. More expansively, we believe we are the sum of our entire workforce. We want to help clients demonstrate a positive impact with their brand, their customers, within the communities in which they reside, and in the larger world.

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Kevin P Nichols, Executive Director, Experience at AvenueCX

Kevin P Nichols

Executive Director, Experience


Content Champion. Author. Madonna fan. Syfy Network and Bergman Movie Buff.

Kevin started his career in user experience, and so it is no surprise that he loves helping to create strong customer content experiences. He also loves it when brand and business experience meet the customer and serve her needs effectively. Kevin has always seen the role of content in business initiatives such as personalization and omnichannel as essential. Working with large brands over the years, Kevin has seen when strategy is effective and when it is not. At AvenueCX, Kevin takes his passion about content and works with global brands to improve their overall content and customer experiences. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of the Content Strategy Alliance Best Practices Initiative.

Rebecca Schneider Executive Director, Content at AvenueCX

Rebecca Schneider

Executive Director, Content


Organizer. Librarian. Gadget Lover. Owner of many, many pairs of black shoes

Throughout her career, Rebecca has embraced content strategy, library science, and knowledge management. Rebecca loves to evaluate and then organize things—especially information. And she understands that there are good, better, and best ways to manage content. Her strengths include controlled vocabularies, and she loves to build taxonomies that reflect the objectives of a business while meeting the needs of a customer. She also loves how structure can impact operations, which in return benefit customer experiences. Not surprisingly, next to taxonomies, content management ecosystems and structured content solutions, such as those found within a componentized content management ecosystem. Performance is key for Rebecca, so governance is very important to her as is showing results by improving content, ROI, and customer experience. She has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services. Rebecca obtained her Masters in Library Studies from the University of Wisconsin-Madison.

Mark Yirrell, Manager, Sales & Marketing

Mark Yirrell

Manager, Sales and Marketing


Storyteller. Marketer. Philosophy Nerd. Marvel Comics True Believer and Flat Cap Enthusiast.

Mark-Joseph Yirrell is a marketer who is fascinated with emerging technology and its influences on content. Since his first year at Bentley University, he has managed marketing campaigns, both as a freelancer and while working at agencies. He has worked with countless startups and nonprofits in the local Boston area, including Moira Studio, The Video Creators Lounge, and The Cambridge Society for Early Music. After transferring and graduating from Emerson College with a BA in Media Production, Mark’s mission is to merge his passion for producing visual and audio content with his background in marketing. He has continued this mission to Los Angeles, where he continues to educate both individuals and organizations on how to improve their digital presence through content and social media.

Erika Zucker, Senior Social Media Specialist

Erika Zucker

Senior Social Media Specialist


Content Creator. Animator. Black Belt in Tae Kwon Do.

Erika Zucker graduated in 2021 with a bachelor’s degree in communication design. Her approach to content and messaging combines communication design aesthetics with creative innovation. Initially in her career, Erika specialized in graphic design, animation, 3D modeling, and illustration. Using her passion in the communication design field, she decided to start her career journey in the social media marketing field as a marketing intern. Currently, she holds the position of Senior Social Media Specialist with AvenueCX and she has been instrumental in elevating AvenueCX’s social media presence and reach.

Learn How Your Content Can Improve Your Customer Experience & Your Brand.

We will help you ensure that all content, regardless of channel, can prove its worth as an asset to your customers and for your business. We will guide you in the creation of a customer-focused, results-driven framework that contains realistic objectives, operational modeling, and performance monitoring. We will set you, your content, and your customers up for continual success.