During Optimize, we will help you put required changes into action. Here is where you realize the performance structure put in place in previous phases. Based on how your content performs, we help you determine where future content investments are necessary, what content you should keep as-is and what content you should sunset. A variety of existing tools will be impacted during this phase, such as an updated content calendar. We can also assess how well your personalization efforts are performing, so you can make decisions for more effective personalization.
Key Deliverables and Activities
Additional outputs of the Optimize phase may include:
Updates to your analytics and performance model
Updates to your content calendar
Updates to your personalization strategy
Updates to your cross-channel user journey content-mapping