APPROACH
Building your content experience.
Gain an essential understanding of your content. What is your current state of content? What are you striving for?
Define a path to your content’s success. How do you create the most compelling content experience? What needs to be in place?
Get your content ready for success. How can you efficiently set up the necessary systems and support mechanisms for content?
This is where the rubber meets the road. What’s the best approach to ensure that the systems and people are in place to accomplish your goals?
Measure your content performance. Is your content paying its way? If not, why not?
You’ve measured your content performance. Now what? How should you adapt your content?
Control your content. What should you be thinking about moving forward within your organization? What’s needed to keep the momentum going?