About AvenueCX
Helping you advance the content experience.
Our Philosophy
At AvenueCX, we realize our mission through the work we do with our clients. Our work will strengthen content within your organization so it will contribute to your success. How do we define successful content? It’s content that helps your consumers—internal and external—make decisions and fulfill their needs. Successful content:
- creates profit;
- makes consumers happy; and,
- builds long-term relationships with the brand.
Our Content Strategy Framework represents four key areas:
- Understanding your customers or users, their needs, and how this weaves into your business goals.
- Creating content that speaks to your audience, including data structures that support personalization and omnichannel.
- Developing the necessary operational models to support ongoing content maintenance, development, and measurement.
- Leveraging or purchasing systems that facilitate content production, content delivery, and the capture of associated metrics.
AvenueCX helps you take your content to the level where success is the standard.
Want to learn more? We have a quick one page document about AvenueCX.
Our Team
Kevin Nichols
Executive Director, Experience
Experience
Content Champion. Author. Syfy Network and Bergman Movie Buff.
Kevin is an award-winning thought leader, digital industry expert and author with more than 25-years experience in digital strategy, user experience, and content. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. At AvenueCX, Kevin takes his passion about content and works with global brands to improve their overall content and customer experiences. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.
Rebecca Schneider
Executive Director, Content
Experience
Organizer. Librarian. Gadget Lover. Owner of many, many black pairs of shoes.
Rebecca’s 27-year career features content strategy, library science, and knowledge management. In 2010, she formed Azzard Consulting, a content strategy services and staffing firm, based on the conviction that there are good, better and best ways to manage content. In 2016, after launching AvenueCX with Kevin, Rebecca continues her vision to not only create effective content strategies, but ones that show results in improving content, ROI, and customer experience. She has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services. Rebecca obtained her Masters in Library Studies from the University of Wisconsin-Madison.
Mark Yirrell
Manager, Sales and Marketing
Experience
Storyteller. Marketer. Philosophy Nerd. Marvel Comics True Believer and Flat Cap Enthusiast.
Mark-Joseph Yirrell is a marketer who is fascinated with emerging technology and its influences on content. Since his freshman year at Bentley University, he has managed campaigns, both as a freelancer and while working at agencies. He has worked with countless startups and nonprofits in the local Boston area, including Moira Studio, The Video Creators Lounge, and The Cambridge Society for Early Music. After transferring and graduating from Emerson College with a BA in Media Production, Mark’s mission is to merge his passion for producing visual and audio content with his background in marketing. He has continued this mission to Los Angeles, where he continues to educate both individuals and organizations on how to improve their digital presence through content and social media.
Erika Zucker
Senior Social Media Specialist
Experience
Content Creator. Animator. Black Belt in Tae Kwon Do.
Erika Zucker graduated in 2021 with a bachelor’s degree in communication design. Her approach to content and messaging combines communication design aesthetics with creative innovation. Initially in her career, Erika specialized in graphic design, animation, 3d modeling, and illustration. Using her passion in the communication design field, she decided to start her career journey in the social media marketing field as a marketing intern. Currently, she holds the position of Senior Social Media Specialist with AvenueCX and she has been instrumental in elevating AvenueCX’s social media presence and reach.