The immense amount of content online makes it difficult to snag the attention of potential customers surfing the web. Consumer satisfaction often hinges on quality personalization practices. The best way to stand out from the sea of digital distractions: personalized content that is tailored to a specific client. We define personalization as contextual content targeted to a user, based on who, what, when, where, and how. Personalized content directed to an individual or groups of users can increase sales margins and improve your company’s relationship with consumers.
Unlike many consultants who are new to this field, we have done personalization for years, and it is one of our strengths. We had achieved a deep competence in personalization content strategy. We know how to create both B2C and B2B strategies with behavioral, recommendation-based, rules-based (such as IP or account-marketing driven rules) personalization for authenticated as well as unknown users. We also understand implications for personalization related to privacy issues such as GDPR and the California Consumer Privacy Act laws.
When we conduct a personalization effort with a client, we work with them to craft a personalization strategy that is realistic and appropriate for their brand and available resources. We understand how to craft content strategies for personalization, as well as implement them for a variety of content management systems and personalization engines. This includes those found in the customer data profile market and experience marketing spaces. If your business requires personalization to help you achieve your customer experience and revenue goals, we can help you get there, and we will help you improve your overall content ecosystem in the processes of doing so.