Cross-Channel User Journey (B2B) and Cross-Channel User Journal (Retail/B2C) Sample journeys that a user might take across several channels.
Content Strengths by Customer Touch-Point Focuses which content types (product detail, short editorial, etc.) or functions (click to call, sharing) are best suited to a particular channel (Desktop, Print, Packaging, etc.).
Omnichannel Experience (B2B) and Omnichannel Experience (Retail/B2C) Communicates the content types that can be delivered across channels, as well as level of participation per channel.
Metrics by Customer Touch-Point All about the best metrics to use when measuring an interaction within a particular channel (smartphone, Email, etc.)
Content Strategy Deliverables Key documents that are provided as part of a content strategy engagement.
Content Strategy Activities Clusters the activities and tasks that inform deliverables.