Resources

Learn about creating the best content experiences.

Infographics

Publications

While educating ourselves over the years on best practices in content solutions, we have researched and produced respected work in the area. Our papers, books, and presentations provide value-added solutions to the challenges brands face. Much of what we have produced is free and is available below. We will continue our thought leadership as we work to advance content strategy for the future.

Customer Journey and Content Mapping: A Whitepaper. Step-by-step guide to map content to customer journeys with examples for personalization.
Cross-Channel User Journey (B2B) and Cross-Channel User Journey (Retail/B2C) Sample journeys that a user might take across several channels.
Content Strengths by Customer Touchpoint Focuses which content types (product detail, short editorial, etc.) or functions (click to call, sharing) are best suited to a particular channel (Desktop, Print, Packaging, etc.).
Omnichannel Experience (B2B) and Omnichannel Experience (Retail/B2C) Communicates the content types that can be delivered across channels, as well as level of participation per channel.
Metrics by Customer Touch-Point All about the best metrics to use when measuring an interaction within a particular channel (smartphone, Email, etc.)
Strategic Framework for Content Planning High level overview on how to approach content planning for your organization.
Content Strategy Deliverables Key documents that are provided as part of a content strategy engagement.
Content Strategy Activities Clusters the activities and tasks that inform deliverables.