Customer Journey and Content Mapping: A Whitepaper. Step-by-step guide to map content to customer journeys with examples for personalization.
Cross-Channel User Journey (B2B) and Cross-Channel User Journey (Retail/B2C) Sample journeys that a user might take across several channels.
Content Strengths by Customer Touchpoint Focuses which content types (product detail, short editorial, etc.) or functions (click to call, sharing) are best suited to a particular channel (Desktop, Print, Packaging, etc.).
Omnichannel Experience (B2B) and Omnichannel Experience (Retail/B2C) Communicates the content types that can be delivered across channels, as well as level of participation per channel.
Metrics by Customer Touch-Point All about the best metrics to use when measuring an interaction within a particular channel (smartphone, Email, etc.)
Strategic Framework for Content Planning High level overview on how to approach content planning for your organization.
Content Strategy Deliverables Key documents that are provided as part of a content strategy engagement.
Content Strategy Activities Clusters the activities and tasks that inform deliverables.