Let good content lead the way.
Are you interested in creating an omnichannel content strategy? Do you want to learn how to create content for an omnichannel experience? This instructor-led, hands-on workshop identifies the key considerations of omnichannel content strategy, its growing importance for businesses, and demonstrates how to create a successful content strategy framework to support various channels.
Does your content meet your existing and future customer and business needs? What content should you invest in for the future? How do you assess content to plan for the future? This workshop explains what performance-driven content is, how to create it, and provides exercises around creating a cross-channel customer journey, a content mapping exercise and a roadmap for continual success. Also featured are tools such as a content audit, governance strategies and metrics considerations.
How can you create a fully realized personalization content experience? How much is too much personalization and what is too little? What should you start with? This workshop will show you how to build, distill and construct a personalization strategy and roadmap for the short-, mid- and long-term, which you can adapt over time. You will complete instructor-led exercises that help you define a personalization roadmap, figure out what user inputs to leverage, create a customer journey and map content to it, and define metrics for effective measurement. This workshop will supply you with an understanding of the tools and approaches necessary for effective personalization.